Wharton MBA Course Content available on Coursera

Wharton will be offering the contents of core MBA courses via the online Coursera platform over the course of the fall of 2013. Courses will include the following topics: Financial Accounting, Operations Management, Marketing, and Corporate Finance.

Each of these topics are fundamental core courses in the vast majority of business programs. They are useful for :

- exploring typical MBA course material for those thinking of applying to an MBA
- exploring typical MBA course material for those who aren't interested in applying to an MBA but interested in gaining fundamental skills in any of these areas
- international MBA applicants interested in developing their listening skills at an appropriate level
- international people interested in learning a fundamental business skill in English

Here is the link to the Coursera blog that announces the availability of this new program.  Take a look!

John Couke
john.couke@gmail.com

Interview with Rick Doyle, Global Marketing Manager at ESMT in Berlin, Germany

I am pleased to offer an interview with Rick Doyle, Global Marketing Manager at ESMT, the European School of Management and Technology in Berlin, Germany. ESMT is a well-established business school with graduates in over 40 countries.

Life in the MBA

Your program has only 53 students this year (2013). Why such a small class?

The ESMT MBA remains small by design. In order to maintain a very close working relationship with the students we will restrict our intake to the January 2014 class to no more than 60 students and maintain the near 90% international mix of the class. This intake will be slightly a bit larger than our current class, but we will still be able to maintain a student/ faculty ratio of less than 2:1. The ESMT MBA is a general MBA program with specializations in Innovation and Technology Management and Global Sustainable Business. The smaller classes size allows students to easily work on consulting projects directly with companies during the MBA. 

I saw that at ESMT students each have a dedicated career counselor. What percentage of students are career changers, and can you provide some more information about how ESMT supports students as they find their next position?

In the last graduating class over 80% of the students changed either their field, sector or working-language in their career and over 20% changed all three. Many ESMT graduates tend to move into technology-driven companies which o are growing internationally. These could an be global players such as those represented among in the schools 25 founders (e.g. Siemens, MAN, Daimler, etc.) or emerging high-tech companies that are flocking to the area around Berlin, among others. Next in terms of popularity is consultingConsulting is quite a popular option for graduates, which and is a sector which is also present among the school’s founders - with McKinsey, BCG, and KPMG, and McKinsey. Relatively few ESMT graduates go into banking, although we have had several hires in recent years in the risk management sector in Germany. ESMT students have individual sessions with a Career Coach during the program. Career services are part of the curriculum and regular seminars focusing on career preparation and progress, including soft skills (public speaking, negotiation, leadership, etc.), are built in. Companies visit campus for career days, but most students find their jobs as a result of networking directly in their field. Every year some are offered a few students also jobs as a result of their consulting projects during the program.

Life During the Program

What are some of the benefits of doing an MBA in Germany?

Germany has avoided the recession felt my many other European countries, thus the job prospects are still strong for ESMT graduates. About 60% of graduates each year end up working in Germany and overall about 75% find work in Europe. With this in mind, Germany has some of the most liberal work permit options for graduates. They are able to stay in Germany for 18 months following graduation as a job seeker, if necessary. Upon finding a job, the work permit is granted in all but very exceptional cases. During the MBA program at ESMT students have the opportunity to work directly with companies, many of them based in Germany. This first-hand knowledge with the companies helps them understand what working for a German company is like before they enter the work force. This is also a key step in building their network for their job search. Studying in Berlin also presents the opportunity for students to immerse themselves into the ever-growing start-up culture here in Berlin. Many graduates find themselves taking on challenges and starting up new ventures that they never thought possible.

What's it like for ESMT MBA students living in Berlin?  

Berlin is one of the most dynamic cities in Europe at the moment. Because of the rich start-up culture here there are always new ideas and companies popping up. There are literally thousands of cultural activities going on all around the city throughout the year. English is widely spoken in Berlin so communicating upon arrival is not a problem. Students will study German during the program so they will have the opportunity to practice during their time in Berlin. Residents of Berlin are also fortunate to have one of the lowest costs of living of any major European capital city. We advise students to budget about 1000-1500 Euros per month for living expenses, including food and housing.

Admissions

Is your TOEFL minimum (100) strict? Should someone with a 97 or 99 not bother applying?  

The language of instruction of all of the degree programs at ESMT (MIM, MBA and EMBA) is English. The MBA in particular is an intense program of only 12 months so speaking English well is essential. We do try as much as possible to consider applicants who may have a TOEFL a few points below the 100 score. The GMAT and the application interview are also additional ways that we are able to assess an applicant’s English ability.

How important is it that applicants have some global exposure prior to enrolling? 

99% of our students have international experience prior to starting the program so it is an aspect of an applicant’s profile which we look for. Applicants should, however, keep in mind that there are other ways to gain international experience and exposure than physically working outside of your home country. Working on international teams, or on projects in which you work with a global network of people is one way, for example. Be sure to elaborate on these aspects of your professional experience where appropriate in the application and interview.

Other Programs

I've heard there will be a new MA program at ESMT shortly. Could you tell us a bit about it?

A few weeks ago we did launch our new Master’s in Management (MIM) program. It is a two year program which will target applicants with less than 1 year of work experience following their bachelor’s degree. An ideal candidate will have a degree in science, technology, engineering or mathematics or a strong quantitative focus. The coursework includes a business management core followed by specializations in areas such as: market analysis, supply chain management and innovation consulting. There is also a required social impact project and a six month internship in a company as part of the program in addition to the master’s thesis internship. The current list of companies which have agreed to host MIM interns during the program includes: Allianz, Axel Springer, Bosch, Deutsche Post DHL, E.on, Gazprom, McKinsey & Company, Siemens and Thyssenkrupp. We expect the list to grow as we near the program start date of September 2014.

Thanks Rick for your time!

John Couke
john.couke@gmail.com

Chicago Booth on Extracurricular Activities

I strongly encourage anyone interested in the MBA application process to read this entry called Demonstrating Community Contribution which was posted recently in Booth Insider: the Chicago Booth full-time MBA admissions blog. It's about the value of extracurricular activities to your application to business school.

For more reading on the importance and value of your personal interests when it comes to applying for your MBA, please read my article titled the Role of Balance in your MBA Application.

John Couke
john.couke@gmail.com

Wharton Events in Tokyo: September 7th and October 2nd, 2013

I have learned from a former client that Wharton alums and 2nd years are going to have an informal info session in September, followed by the official information session in October in Tokyo. Details follow (and note at the bottom that a reservation in advance is now required for the alum event due to the popularity of the session.)

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来月、再来月と、Whartonのアドミッション関連のイベントを以下の通り開催させて頂きます。お時間があれば是非足を運んで頂ければと思っております。公式イベントはアドミのHPからRegisterが必要で席に限りがあるようなので、お早めにサインアップ頂ければと思います。どうぞ宜しくお願い致します。

【若手アルムナイによる非公式説明】

10月に開催されるアドミッションによる説明会の前に、来月、若手卒業生による説明会を急遽開催する運びとなりました。当日は若手卒業生によるパネルディスカッションの後、自由に懇談する時間も長く設ける予定です。この機会に是非ウォートン卒業生の生の声をお聞きください！

Date & time : Sat, Sep. 7th 2:00pm-4:00pm (1:30受付開始)

Venue : Conference Square M plus 1F Success (Mitsubishi Bldg. 10th fl.2-5-2 Chiyoda-ku, Tokyo, Tel.03-3282-7777)

【アドミッションオフィスによる公式説明】

今年度の公式説明会は、10月2日（水）にコンファレンススクウェアMプラス（東京駅 丸の内南口徒歩2分)にて実施予致します。下記AdmissoinのHPからRegister頂きますよう、何卒宜しくお願い致します。

https://upenngsb.askadmissions.net/Portal/EI/ViewDetails?gid=623577a2c9df7432ca48a190bdea3475680c29

Date & time : Wednesday, Oct. 2nd 7:00pm-8:45 pm

Venue : Conference Square M plus (Mitsubishi Bldg. 10th fl.2-5-2 Chiyoda-ku, Tokyo, Tel.03-3282-7777)

＊コンファレンススクウェアMプラス

http://www.marunouchi-hc.jp/emplus/access.html

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Note: the alums have decided to take reservations

beforehand. 

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受験生のみなさま、

ウォートン・スクール若手卒業生による非公式説明会について、予想以上に反響いただきましてありがとうございます。恐れ入りますが、現在予定している会場のキャパシティ上、事前申し込み制とさせていただきたいと思います。こちらのURLを通じてお申し込みください。先着100名程度となる予定です。

なお、パネラーのご紹介等随時ウォートン・ジャパン・ウェブサイトで公表して参ります。是非ご参考になさってください。みなさまのご参加を心よりお待ちしております。

ウォートン・スクール卒業生一同

＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝

John Couke
john.couke@gmail.com

EMBA-Global Asia Program Event in Tokyo on September 12, 2013

I was just informed that staff members representing Columbia Business School and the University of Hong Kong will be in Tokyo and hosting an event on the EMBA-Global Asia program on Thursday, September 12, 2013 at 19:00 at Tokyo Kaikan.

Registration and details can be found here.

John Couke
john.couke@gmail.com

Harvard 2013-14 MBA Essay Analysis

Here is my advice on approaching Harvard's essay question for those aiming to enter their MBA program in the fall of 2014. 

First the essay question:

You’re applying to Harvard Business School.  We can see your resume, school transcripts, extra-curricular activities, awards, post-MBA career goals, test scores and what your recommenders have to say about you.   What else would you like us to know as we consider your candidacy?

And the school's own comments:

There is no word limit for this question.  We think you know what guidance we're going to give here. Don't overthink, overcraft and overwrite. Just answer the question in clear language that those of us who don't know your world can understand.

And here is my own analysis and advice, broken down into 4 sections:

1. You really should write this.

You're applying to spend two years of your life at this program. There must be something you can write that will help their admissions staff understand you a bit better.  

2. Follow their instructions.  

We can see your resume, school transcripts, extra-curricular activities, awards, post-MBA career goals, test scores and what your recommenders have to say about you.   What else would you like us to know as we consider your candidacy?

I think it is pretty clear that this is not the space for you to give a summary of your accomplishments at work and outside work, as this content will have been covered in other application elements. 

3. Don't give them answers to someone else's questions.

I imagine that 750 words on "what matters most to you and why" would be a pretty bad idea.

4.  The key is to provide some insight into you.

Clearly a persuasive answer will go beyond the other application elements you have provided, and so will involve a stronger degree of self-reflection in order to teach the reader something about who you are. What follows are four options, ordered in a very subjective way: from least appealing to most appealing. 

Option: write about why you need an MBA, how you'll contribute to their program, or why you are choosing to apply to Harvard in particular.

These options fit the question, as they're not in the list of information you've already provided them. However, for most why MBA detail is tied to the goals story, something they'll get information about. Detailing your contribution to the program might only be a simple extrapolation on detail already provided in the resume (my experience doing A will help me to run the A club..). Finally, I don't think Harvard really needs to assess your desire to go to Harvard - this school has a tremendous yield and so isn't overly concerned with weeding out those intent on enrolling in other schools.

Option: connect one or more experiences and show how they follow a particular theme.

You could focus on a personal characteristic you have, how you developed it and how it relates to successful experiences in your working and personal life. You could write about how the choice of your post-undergraduate employer or the choice to change departments or even companies fits a particular theme related to your background or future. Alternatively, you could show how your experiences have prepared you to achieve your goals. Be careful: just lumping together experiences without a lot of thought will seem shallow, especially if the connections are weak or underwhelming to begin with.

Option: tell the story behind an accomplishment or a failure.

Don't write only what you did, but also how you did it, and how you learned from the experience.  Consider the failure option, as failures aren't in the resume and might not be in any other application element. Leaders make bold decisions and take big risks, and so leaders necessarily fail sometimes. Be careful: without self-reflection and a clear sense of how you developed from the experience, this will just be a story and that might not be enough. 

Option: give the "why" behind something you're particularly passionate about, and how you've benefitted from the experience.

Obviously the approach to the HBS essay will vary from one applicant to the next, but of the three options I've listed here this one to me has the most potential to really "draw back the curtain" and reveal something about yourself to HBS admissions. The resume only lists what you've done, not why you've done it, especially for the extra curricular activities. This last option, of the three, has in my opinion the most potential to be interesting and insightful.

Whatever you do, make sure it reveals something about you - your unique characteristics, your passions or interests, or how your experiences have contributed to a direction you're taking that you're passionate about continuing.

John Couke

john.couke@gmail.com

Interview with Mary Miller on the EMBA-Global (Asia) Program offered by Columbia, HKU and London Business School

I am pleased to present the following interview with Mary Miller, Program Director of the EMBA-Global Asia program offered by Columbia Business School, HKU Business School and London Business School.  

Career Impact

1. Have any of your students attempted a career change (changing their function, or even moving to a new company) after completing the program?

Yes, many of our students don’t wait to graduate before they change positions in their current company, accepted a new position with a different company or started their own business.  EMBA-Global Asia gives students confidence in their ability to take on new challenges and opportunities in addition to the support, knowledge and skills to do so.  While our program is still young, it is difficult to keep track of all the employment changes that happen during and after the program. These individuals are truly global citizens who are talented and sought after by international companies.

Admissions

2. What kind of TOEFL or IELTS score are you hoping to see? Is there a minimum for either test?

An important component of the program is the lively discussions that occur in and out of the classroom, so English fluency is critical to get the most out of the program.  However, we have no minimum score for either test.  All of our candidates are interviewed, so this offers an additional opportunity to demonstrate their English language ability. If we think candidates need to improve their English language skills, we encourage them to obtain this in various ways prior to the beginning of the program.

3. In some countries like Japan only very senior employees get management experience. How do you factor this in when weighing the managerial experience of applicants to the program? 

We are aware that the countries have different business practices and we think it is important to have diversity in the classroom.  An individual’s management experience is important, but so is his or her attitude and reasons for pursuing an EMBA degree.  Even a candidate without a lot of management experience can be a leader and have much to share and contribute.

4. I assume that company support makes it easier for students in the program to manage the scheduling and travel. However is company support a necessary component of an application?

We want students to get the most out of the program and think it is important for them to have the support of their employer in terms of time out of the office, and so this is required.  While financial support by the company is also encouraged, it is not required.  When a company gives a candidate time away from the office, this demonstrates a commitment to the individual’s professional development and is a very positive influence.

5. The academic background of applicants is mentioned on the admissions website - how important is the undergraduate GPA? What can applicants do if their GPA is relatively low (for instance below 3.0 on a 4.0 scale)?

While the academic background is important, the GPA is also the only aspect of the application that can’t be changed.  Most people have matured 5+ years after they were undergraduates.  They are business managers and leaders and we’ve found that their attitude and commitment is a critical component to their success in the classroom.  That said, it is always helpful to prepare for the rigors of the course work by reviewing material that may have been forgotten or not used for a long time. We have a pre-MBA online course that we encourage candidates to complete once they are admitted. They can do this at their own pace and this helps them determine areas where they may need to expend extra effort.

6. What range of GMAT scores are represented in the current class?

The GMAT seems to be the requirement that causes the most anxiety for applicants. We have no minimum score and only ask that candidates do their best.  Many EMBA programs don’t require the GMAT, but we do.  One of the unique features of the EMBA-Global Asia program is that our students take electives courses with students in other MBA programs at all the three schools (CBS, LBS and HKU).  We hold all students to the same high standard.  While applicants don’t like taking the GMAT as part of the admission process, after they are admitted they are proud of their accomplishment and are glad that it was required.  As you might expect with such a diverse group of candidates, the scores also vary widely.

The EMBA-Global Experience

7. Is all learning conducted in the classroom? A lot of people have the impression that EMBA programs mix short bursts of in-class learning with online-based assignments. How about your program?

All courses are taught in the classroom with lively discussion and interaction, but learning takes place in and out of the classroom.  What is so wonderful about EMBA programs is that you learn something in the class that you can apply the next day in at work. Students learn from each other all the time – in and out of the classroom. Since our students come from all over the world and work in teams across time zones outside of class, a lot of team projects and assignments are completed using a variety of tools – email, Skype, video-conferencing. 

8. Can you give an example as to how students can grow their network by meeting students from other programs in elective courses? From what programs are these students coming from?

This is one of the unique aspects of the program. In July, three CBS faculty members (one being Dean Hubbard) taught an elective course in Hong Kong at HKU.  The class included some EMBA-Global Asia students, but full-time and other executive MBA students from CBS and LBS also enrolled.  It was amazing how easily they connected with each other, and by the end of the week they all had new friends and colleagues.

Thank you Mary for your time!

John Couke

john.couke@gmail.com