Wednesday, December 12, 2012

How to Practice for an Interview


This posting applies to MBA applicants, but really is relevant for anyone preparing for an upcoming interview and in need of some common sense advice.


1. Figure out what kind of questions you might get.

There are two parts to this process.

1a. Do Research

If you are an MBA applicant you can go here or here to get good lists of questions submitted by former applicants. Job interviews are tougher, though not impossible, and a quick Amazon search reveals some possibilities for figuring out what you might get asked in your interview.

Some questions, of course, are relatively obvious:

Why do you want to work for our company / go to our school?
What are your objectives in the short-term  / long-term?

So obvious in fact that you should be ready to answer them.


1b. Look at your own Resume

A lot of questions you may get will be based on your own experiences.  So, review your resume thoroughly, and be ready to talk at length about anything that is there.  Examples:

Why did you quit working for Company A and move to Company B?
What did you learn during your time as the (Position) at (Company A)?
Why did you choose to write a thesis on (topic)?
What benefits have you realized from your involvement in (Activity X)?

At the very least, for every position you have held you should be able to describe an accomplishment, a leadership experience, a teamwork experience, and the takeaway or learning gained from that position.


2. When writing down your plan for answering certain questions, don't write full sentences.

Looking at these "notes" will only make you want to memorize them word for word.  Instead of writing verbatim everything you want to say in response to a particular question, write a bullet-point summary of our main ideas instead.  In this way, when you are practicing answering the question (see #3 below) it'll always feel fresh rather than memorized. And, if you forget something, you can quickly look at your bullet point list to see what you are to say next.  Repeat until you know the content.


3. Interview practice means speaking out loud.

This could be with an interview coach, with your best friend or colleague, your husband or wife, the mirror in your bathroom or a wall in your room.  Whatever the case, ensure that your interview practice involves actually talking to someone or something.  Anything else (writing down notes, researching possible questions) is only preparation - it's not interview practice.


4. It's not a good idea to do all of this by yourself.

At some point, you're going to need to get feedback from someone, who hopefully has experience either conducting interviews, or preparing people to succeed in them.  Mock interviews aren't necessarily the most comfortable thing to do, but that's the point: you get used to the feeling of being uncomfortable, and the more mock interviewing you do, the more you can learn and adapt your strategies, and the more confident you'll be when the real thing happens.


Good luck!

John Couke
john.couke@gmail.com


Wednesday, December 5, 2012

MBA Admissions: Round 2 or Round 3?


It is now December, and most Round 2 deadlines for top US programs are about a month away. Are you ready?

If your test scores (TOEFL and GMAT) aren't quite there..  and your essays are coming together slowly..  is it worth rushing to put together a sub-standard application just to make the Round 2 deadline?  

Some people think it is - and they often talk about how impossible it is to gain admission to schools in Round 3.  It might very well be more difficult - but it is also worth considering just how much better your application could be if you gave yourself more time to make your essays stronger, and add some points to your test scores. The increase in the strength of your application just may outweigh the increase in difficulty you face in Round 3.  

John Couke
john.couke@gmail.com

Wednesday, November 28, 2012

Michigan Ross MBA Information Session in Tokyo on December 27th, 2012

I was told by current students of the Ross School of Business at the University of Michigan that students and alumni of their program will be hosting an information session in Shibuya, Tokyo on Thursday, December 27, 2012 from 7:30pm to 9pm (the session will likely be conducted in Japanese).  More information and a sign up form can be found here.

John Couke
john.couke@gmail.com


Tuesday, November 20, 2012

Responsibilities and Accomplishments in the Resume (Part 2)


This is a follow-up to an earlier posting I wrote titled Mixing Responsibilities and Accomplishments in the Resume.  In that posting I discussed how to make a clear distinction between responsibilities and accomplishments in the resume.  In this posting I'd like to mention why this is important, and why accomplishments are a better use of your resume real estate than responsibilities.


ABC Corporation                                     Toronto, Canada
Director, Sales Department                      4/2011 - present
- manage team of 8
- write annual sales plan for product line of entire company and aim to beat forecasts
- work closely with regional sales reps across North America and Europe
- responsible for making pricing strategies


What do we have as bullet point content here? Essentially, a lot of detail on what you would expect a Director of the Sales Department to have to manage.  In fact, if you were looking for a generic description of the prototypical Director of Sales, then here it is. This is good and fine, as it is clear and to the point and obviously this person is responsible to no small degree for the bottom line of the company based on whether or not she is been successful at her work.

The problem is this: has this person been successful? Is it possible for you, given the information provided, to assess how well she has done her job? The answer is no, and this can be very frustrating to the evaluator of a resume, who aims to understand how well the job has been done - not just what the job entails.  They want to evaluate your performance, but they cannot without understanding not only what you were supposed to do, but what you actually did. The key then is to convert a lot of bullet points to accomplishments.


ABC Corporation                                     Toronto, Canada
Director, Sales Department                      4/2011 - present
- Selected, based on accomplishment, to manage team of 8 selling the entire product line worldwide
- Developed annual sales plan for entire company product line and beat sales projections by 20% in FY2012
- Worked closely with regional sales reps across North America and Europe to increase sales in key markets (increased sales in North America by 15%) and develop new markets (created new business worth US$1M/year in France)
- Created new pricing strategies that allowed for penetration of key young adult demographic in the US


This, above, shows accomplishments. It is not written well (yet), but at the very least offers more information - namely the results of this person's efforts and hard work.  More can be done to highlight these accomplishments. For instance, this could be changed:


- Worked closely with regional sales reps across North America and Europe to increase sales in key markets (increased sales in North America by 15%) and develop new markets (created new business worth US$1M/year in France)


to something that emphasizes the result, and then adds detail about the work that was done:


- Created new business worth US$1M/year in France by establishing new business framework with Paris-based sales reps
- Increased sales in key North America market by 15% by introducing new channel segmentation that focused on shelf space in large retail chains


.. and so on.  The point here is that in a resume your responsibilities don't do a lot of talking - it's what you could actually accomplish that shows the true impact you had on your organization. (note: you can also add the "responsibility line" directly underneath the title, as I demonstrated here)

If your resume looks like example one at the top of this post, start working in your accomplishments, so that the reader of your resume can better evaluate how well you've done the work expected of you. 

John Couke
john.couke@gmail.com

Saturday, November 10, 2012

Darden Admissions Event and Alumni Reception in Tokyo on December 6, 2012

The Darden School of Business at the University of Virginia will be hosting an admissions event and alumni reception in Tokyo on Thursday, December 6, 2012. Register for this event here.

John Couke
john.couke@gmail.com

Friday, October 19, 2012

INSEAD EMBA to Host Masterclass and Information Session in Tokyo on October 31, 2012

The INSEAD EMBA program will be hosting a Masterclass and Information Session in Tokyo on Wednesday, October 31 2012 at 7pm. To register and/or get more information about this event start by clicking here.

John Couke
john.couke@gmail.com

Wednesday, October 17, 2012