Showing posts with label カウンセラー. Show all posts
Showing posts with label カウンセラー. Show all posts

Wednesday, May 16, 2018

MBA Essay Consulting Event: Sunday, June 3, 2018


I will be co-hosting with admissions consultant Eiki Satori an event at Affinity in Tokyo at 10am on Sunday June 3, 2018. Please register if you are in Tokyo and interested in learning more about the MBA admissions process. I will be discussing the process of brainstorming and writing essays for the Columbia MBA set, but may substitute in other essay questions if new ones are available then. 

Details (in Japanese) can be found here.

John Couke


Friday, September 27, 2013

Interview with Maryke Luijendijk-Steenkamp, Director of Marketing and Admissions at the Rotterdam School of Management

I'm pleased to present this interview with Maryke Luijendijk-Steenkamp, Director of Marketing and Admissions at the Rotterdam School of Management (RSM). 


Curriculum

How would you define the current strength(s) of the program? I recall when I visited the campus that the marketing curriculum was a particular strength.

We offer a general management academic basis during the first six months of the programme. For the second half of the programme, participants can choose to do what we call a “Career Concentration”. The concentration can be in Finance, Marketing or Strategy. Another key strength is that we offer a truly international business environment. We believe that learning from other cultures and views on business and life are a real advantage at RSM.

Are your classes lecture-based or case-study based?

We have various methods of teaching. The majority of our lectures are case-study based. However, we do also incorporate a lot of guest speakers and industry presentations. Most of our classes comprise group work where small study groups will work on assignments, feedback sessions, presentations, problem analysis etc.

Is it possible to do an internship given the time constraints in the program?

We have an optional internship at the end of the programme. Participants who, in conversation with our Career Development Centre, feel that they need an internship for their career goals can choose to do the internship from December onwards. Career Development Centre offers support in securing the internship.



Admissions

Why don't you require a TOEFL score? How do you assess an applicant's English ability?

We will assess an applicant’s English ability through various means. We will evaluate the application essays. Admissions interviews in English are compulsory for all candidates, most taking place in person. Thus, we can assess through the interview whether the candidate’s working knowledge of English is of a sufficient level to engage in the MBA class.


Who conducts interviews? What tips would you offer someone preparing for their RSM interview?

Our interviews are conducted by alumni and/or staff members. We try to look for alumni located in the areas where participants live to ensure personal interviews and/or sometimes RSM staff travel to interview destinations. Alternatively we conduct Skype or phone interviews.


Among all the programs I have come across, RSM stands out in terms of the strength of the relationships the program's admissions office aims to establish with applicants. Why is this important? What during this process do applicants tend do well, and what do they not do well?

You are absolutely right – we really believe in a personalised admissions approach at RSM. We like to counsel our prospective candidates to ensure that, when they ultimately come to RSM, they have made an informed choice. We like to do pre-application discussions early on in the search process. This means that prospects can send their CV’s to us and we will set up a conversation with them to check if they are eligible to apply and, more importantly, to see if there is a fit between their MBA aspirations and the RSM MBA.

We want to only attract students that will fit into the RSM environment and that will be happy with the type of programme we offer. I would suggest all applicants to speak to us even before an application. This can be immensely helpful for them in order to make sense of all the MBA offerings out there and to gain first-hand information on our school. We also like to connect them with our current students and alumni that can share more about the MBA experience.

What is the function of the RSM Asia office?

To provide world-class education, RSM has a strong global network. With the RSM Asia office, the school offers a huge potential to corporate partners, prospective students, and alumni, who are based in this dynamic region. As a globally connected business school, RSM will provide a range of services from its new office in Taipei. Alumni will be supported in strengthening our local alumni chapters, such as those active in Taiwan and Japan.

As RSM’s corporate network in Asia will be maintained and expanded, RSM’s Career Development Centre will offer career guidance to local alumni with the support of RSM’s business partners in the region. Lectures by RSM faculty and local events will be organised to offer alumni lifelong learning opportunities. In addition to short courses in Asia, professionals can participate in RSM degree or executive education programmes in Rotterdam.

In addition to supporting marketing and recruitment efforts in the Asia region, the RSM Asia office serves as a central point of contact for prospective MBA candidates based in Asia to guide them through their information seeking and application process. They can participate in activities, network with alumni, and attend information sessions by RSM’s representatives.




Life in Rotterdam


Can you tell us a bit about the benefits of living in this part of the world?

It is great to live in a country that is so connected to the rest of the world. Schiphol airport (28 minutes away by train) flies directly to almost any international destination. The Netherlands is a traditional nation of traders and as such their business acumen and entrepreneurial spirit spills over into the MBA environment.

When it comes to internationals living in the Netherlands, I can confidently say – being an expat myself – that this is one of the best expat locations in the world. Almost everyone speaks English here and the visa regulations are quite open and easy compared to other countries. There is even a specific beneficial tax ruling as an incentive for foreigners to live and work in The Netherlands!

Furthermore, the lifestyle here is safe and relaxed. It is great to be able to ride your bike anywhere you want to go and to have services and amenities that make life very easy.

In what ways (clubs, events) do students interact outside of class?

Our students can join a number of professional and social clubs, run by the Student Association. Details can be found at http://tinyurl.com/p2mvzd9

Since 96% of our students come from abroad, it means that all your classmates have relocated to Rotterdam as well and are going through the same experiences. This makes for a very close-knit group of students that all want to make the most of their time here. They arrange various international trips and activities throughout the year and spend a lot of time together in the city.  

How do RSM students collaborate or get to know students in the greater Erasmus University? What benefits can be realized there?

Our students are free to tap into all the facilities and opportunities the greater Erasmus University offers. This adds greatly to their network and depth of experience. They can join and liaise with the University student clubs and can join the activities on offer on campus.


After the MBA

Can you tell us a bit about your Career Services, and how they prepare students to enter the job market?

Our Career Development Centre offers a personalised career service. All our participants receive a Career Coach that will work with them personally throughout the year. In conversation with their coach, participants will work on their job search.

The process is broken into four rough “stages” – Who am I? What do I want? How do I get it? Get it? All Career activities are geared towards this process.

Apart from coaching our students are also connected with alumni mentors that guide them. Activities and workshops such as CV writing sessions, interview training, salary negotiation, case cracking, networking skills etc. are taking place on a regular basis throughout the year.

We are happy to see that these efforts pay off since we place an average of 89% of our students within three months after graduation, 76% of which are in Europe.



Thanks Maryke for your time!


John Couke
john.couke@gmail.com


Wednesday, September 4, 2013

Interview with Rick Doyle, Global Marketing Manager at ESMT in Berlin, Germany

I am pleased to offer an interview with Rick Doyle, Global Marketing Manager at ESMT, the European School of Management and Technology in Berlin, Germany. ESMT is a well-established business school with graduates in over 40 countries.


Life in the MBA

Your program has only 53 students this year (2013). Why such a small class?

The ESMT MBA remains small by design. In order to maintain a very close working relationship with the students we will restrict our intake to the January 2014 class to no more than 60 students and maintain the near 90% international mix of the class. This intake will be slightly a bit larger than our current class, but we will still be able to maintain a student/ faculty ratio of less than 2:1. The ESMT MBA is a general MBA program with specializations in Innovation and Technology Management and Global Sustainable Business. The smaller classes size allows students to easily work on consulting projects directly with companies during the MBA. 

I saw that at ESMT students each have a dedicated career counselor. What percentage of students are career changers, and can you provide some more information about how ESMT supports students as they find their next position?

In the last graduating class over 80% of the students changed either their field, sector or working-language in their career and over 20% changed all three. Many ESMT graduates tend to move into technology-driven companies which o are growing internationally. These could an be global players such as those represented among in the schools 25 founders (e.g. Siemens, MAN, Daimler, etc.) or emerging high-tech companies that are flocking to the area around Berlin, among others. Next in terms of popularity is consultingConsulting is quite a popular option for graduates, which and is a sector which is also present among the school’s founders - with McKinsey, BCG, and KPMG, and McKinsey. Relatively few ESMT graduates go into banking, although we have had several hires in recent years in the risk management sector in Germany. ESMT students have individual sessions with a Career Coach during the program. Career services are part of the curriculum and regular seminars focusing on career preparation and progress, including soft skills (public speaking, negotiation, leadership, etc.), are built in. Companies visit campus for career days, but most students find their jobs as a result of networking directly in their field. Every year some are offered a few students also jobs as a result of their consulting projects during the program.


Life During the Program

What are some of the benefits of doing an MBA in Germany?

Germany has avoided the recession felt my many other European countries, thus the job prospects are still strong for ESMT graduates. About 60% of graduates each year end up working in Germany and overall about 75% find work in Europe. With this in mind, Germany has some of the most liberal work permit options for graduates. They are able to stay in Germany for 18 months following graduation as a job seeker, if necessary. Upon finding a job, the work permit is granted in all but very exceptional cases. During the MBA program at ESMT students have the opportunity to work directly with companies, many of them based in Germany. This first-hand knowledge with the companies helps them understand what working for a German company is like before they enter the work force. This is also a key step in building their network for their job search. Studying in Berlin also presents the opportunity for students to immerse themselves into the ever-growing start-up culture here in Berlin. Many graduates find themselves taking on challenges and starting up new ventures that they never thought possible.

What's it like for ESMT MBA students living in Berlin?  

Berlin is one of the most dynamic cities in Europe at the moment. Because of the rich start-up culture here there are always new ideas and companies popping up. There are literally thousands of cultural activities going on all around the city throughout the year. English is widely spoken in Berlin so communicating upon arrival is not a problem. Students will study German during the program so they will have the opportunity to practice during their time in Berlin. Residents of Berlin are also fortunate to have one of the lowest costs of living of any major European capital city. We advise students to budget about 1000-1500 Euros per month for living expenses, including food and housing.


Admissions

Is your TOEFL minimum (100) strict? Should someone with a 97 or 99 not bother applying?  

The language of instruction of all of the degree programs at ESMT (MIM, MBA and EMBA) is English. The MBA in particular is an intense program of only 12 months so speaking English well is essential. We do try as much as possible to consider applicants who may have a TOEFL a few points below the 100 score. The GMAT and the application interview are also additional ways that we are able to assess an applicant’s English ability.

How important is it that applicants have some global exposure prior to enrolling? 

99% of our students have international experience prior to starting the program so it is an aspect of an applicant’s profile which we look for. Applicants should, however, keep in mind that there are other ways to gain international experience and exposure than physically working outside of your home country. Working on international teams, or on projects in which you work with a global network of people is one way, for example. Be sure to elaborate on these aspects of your professional experience where appropriate in the application and interview.


Other Programs

I've heard there will be a new MA program at ESMT shortly. Could you tell us a bit about it?

A few weeks ago we did launch our new Master’s in Management (MIM) program. It is a two year program which will target applicants with less than 1 year of work experience following their bachelor’s degree. An ideal candidate will have a degree in science, technology, engineering or mathematics or a strong quantitative focus. The coursework includes a business management core followed by specializations in areas such as: market analysis, supply chain management and innovation consulting. There is also a required social impact project and a six month internship in a company as part of the program in addition to the master’s thesis internship. The current list of companies which have agreed to host MIM interns during the program includes: Allianz, Axel Springer, Bosch, Deutsche Post DHL, E.on, Gazprom, McKinsey & Company, Siemens and Thyssenkrupp. We expect the list to grow as we near the program start date of September 2014.

Thanks Rick for your time!

John Couke
john.couke@gmail.com



Thursday, August 8, 2013

Harvard 2013-14 MBA Essay Analysis

Here is my advice on approaching Harvard's essay question for those aiming to enter their MBA program in the fall of 2014. 

First the essay question:


You’re applying to Harvard Business School.  We can see your resume, school transcripts, extra-curricular activities, awards, post-MBA career goals, test scores and what your recommenders have to say about you.   What else would you like us to know as we consider your candidacy?

And the school's own comments:

There is no word limit for this question.  We think you know what guidance we're going to give here. Don't overthink, overcraft and overwrite. Just answer the question in clear language that those of us who don't know your world can understand.

And here is my own analysis and advice, broken down into 4 sections:



1. You really should write this.

You're applying to spend two years of your life at this program. There must be something you can write that will help their admissions staff understand you a bit better.  


2. Follow their instructions.  

We can see your resume, school transcripts, extra-curricular activities, awards, post-MBA career goals, test scores and what your recommenders have to say about you.   What else would you like us to know as we consider your candidacy?

I think it is pretty clear that this is not the space for you to give a summary of your accomplishments at work and outside work, as this content will have been covered in other application elements. 


3. Don't give them answers to someone else's questions.

I imagine that 750 words on "what matters most to you and why" would be a pretty bad idea.


4.  The key is to provide some insight into you.

Clearly a persuasive answer will go beyond the other application elements you have provided, and so will involve a stronger degree of self-reflection in order to teach the reader something about who you are. What follows are four options, ordered in a very subjective way: from least appealing to most appealing. 

Option: write about why you need an MBA, how you'll contribute to their program, or why you are choosing to apply to Harvard in particular.

These options fit the question, as they're not in the list of information you've already provided them. However, for most why MBA detail is tied to the goals story, something they'll get information about. Detailing your contribution to the program might only be a simple extrapolation on detail already provided in the resume (my experience doing A will help me to run the A club..). Finally, I don't think Harvard really needs to assess your desire to go to Harvard - this school has a tremendous yield and so isn't overly concerned with weeding out those intent on enrolling in other schools.


Option: connect one or more experiences and show how they follow a particular theme.

You could focus on a personal characteristic you have, how you developed it and how it relates to successful experiences in your working and personal life. You could write about how the choice of your post-undergraduate employer or the choice to change departments or even companies fits a particular theme related to your background or future. Alternatively, you could show how your experiences have prepared you to achieve your goals. Be careful: just lumping together experiences without a lot of thought will seem shallow, especially if the connections are weak or underwhelming to begin with.


Option: tell the story behind an accomplishment or a failure.

Don't write only what you did, but also how you did it, and how you learned from the experience.  Consider the failure option, as failures aren't in the resume and might not be in any other application element. Leaders make bold decisions and take big risks, and so leaders necessarily fail sometimes. Be careful: without self-reflection and a clear sense of how you developed from the experience, this will just be a story and that might not be enough. 


Option: give the "why" behind something you're particularly passionate about, and how you've benefitted from the experience.

Obviously the approach to the HBS essay will vary from one applicant to the next, but of the three options I've listed here this one to me has the most potential to really "draw back the curtain" and reveal something about yourself to HBS admissions. The resume only lists what you've done, not why you've done it, especially for the extra curricular activities. This last option, of the three, has in my opinion the most potential to be interesting and insightful.




Whatever you do, make sure it reveals something about you - your unique characteristics, your passions or interests, or how your experiences have contributed to a direction you're taking that you're passionate about continuing.

John Couke
john.couke@gmail.com



Sunday, July 28, 2013

How to Organize Essay Writing for MBA Applications

Planning and scheduling is important when it comes to tackling multiple MBA admissions essay sets. Which essay set should you start with? Which one should you save for last? There are numerous ways to order essay sets, and the ideal choice for most will be to consider the best combination of all methods.


1. Start with a school that has relatively "typical" questions, and finish with a school that has more "unique" questions. 

CMU Tepper or UCLA both ask fairly orthodox questions. Harvard and Stanford do not. It makes sense therefore to begin with the school that asks for more basic elements of your overall story. 


2. Start with essays with generous word counts, and finish with shorter essays.

When you write the first version of your goals essay, it makes sense to write it for a school that has a generous word count for it.  It is far easier to write a goals essay in 1,000 words, then 750 words, then 500 words and finally in 250 words.  The reverse order is much, much harder and ore time consuming to do.


3. Start with a "back-up" school and finish with your dream school.

This makes sense, as your writing will improve, and your stories become more clear and detailed, as you go through the process of writing you essays.


4. Start with a school with the earliest deadline, and move on to schools with later deadlines.

This is FAR from ideal, and is usually only considered by those who are writing their essays TOO CLOSE to the deadline. I don't recommend doing this. However, if this is the situation you have put yourself in then there may be little choice but to follow the deadline schedule.


John Couke
john.couke@gmail.com








Wednesday, July 24, 2013

Dartmouth Tuck 2013-14 MBA Essay Analysis

Please respond fully but concisely to the following essay questions. There are no right or wrong answers. We encourage applicants to limit the length of their responses to 500 words for each essay. Please double-space your responses.


1. Why is an MBA a critical next step toward your short- and long-term career goals? Why is Tuck the best MBA fit for you and your goals and why are you the best fit for Tuck?

This is a standard goals essay, with an extra element: your contribution to the program.  The best way to organize your first draft is to address the following topics in turn: a) a brief introduction of who you are professionally now, b) your short-term goal, c) the long-term goal, d) a quick assessment of skills you have and skills you'll need to reach those goals, e) a few clear and specific examples of how studying at Tuck in particular will help you gain those skills you need and f) 1-2 examples of demonstrating how you will thrive in the particular environment offered by Tuck.  

Note the word "critical" in the essay prompt.  You need to show clearly that you truly need an MBA.  The way to do this is by having a specific post-MBA goal that requires an MBA, as well as clear examples in part d) of what exactly you need to get from an MBA to position you to achieve that goal.  Ensure the post-MBA goal is not something you can attain simply with more experience in your current role.  The post-MBA goal should instead be something you couldn't possibly do without all the benefits and learnings associated with an MBA.

Note as well both references to "fit". This program isn't for everyone. Is it for you? If so, and you feel strongly about this, then aim to demonstrate how this MBA in particular will give you the education you need to be successful, and also provides the right environment in which you can get that education. Read more about how I define and assess fit here

Feels like a lot for 500 words? You are correct.  I'd suggest the initial draft simply contain all the elements and details you hope to include.  As you pare it down to something shorter, be ready to retain the core ideas (a to f) mentioned above, and cut out additional elements or repetitious or unnecessary sentences not totally focused on the story you are trying to tell. 


2. Tell us about your most meaningful collaborative leadership experience and what role you played. What did you learn about your own individual strengths and weaknesses through this experience?

This may be a professional experience, or it may be a personal one. The choice depends highly on what topics you choose for other essays, as you want to ensure that the overall essay set is balanced.  Also, the experience needs to be meaningful - which means that you need to have learned something significant from it, and can demonstrate that you have applied that learning to future experiences.  Given this, it may be best not to choose something you did yesterday or last week - in other words, choose a leadership experience where the significance on you can be clearly shown. 

I think that using the STAR technique (situation, task, action, and result) is a great way to draft a story essay. Use it in organizing the elements of your initial draft.

Start with the situation; for instance - what was the project you were involved in, and why was it important to your company?  The situation could also be the days after your company released a weak earnings report, or it could be the fact that the NPO you volunteer with has just announced that their public funding would be cut off in 6 months. 

Next, detail what in particular you wanted to accomplish and what hurdles might be involved.  Did you decide to get a new product fast tracked or approach a new prospective donor?  In addition, be clear what the problem or difficulty was. It could have been reluctance among peers or members of another department towards your idea.  Whatever the case, be clear as to a) the goal you set and b) any difficulties that presented themselves in accomplishing that goal.  

The action part of your essay is easily the most important, because it shows how you work, act, and communicate with others, and also because it is likely to be the longest part of your essay. Show here what you did.  Include everything in the first draft, and be ready to focus in on just the key elements of your story in later versions.  

Finally, watt was the outcome of this experience? How was this outcome a success, and what did it mean to you, your colleagues, organization or industry? Be clear as to the significance of the accomplishment.  In addition to this, what was the significance of the experience to you - in other words, what did you learn? You may have learned something about yourself, or about how to manage or lead other people.  Be clear as to not only a strength you possess that you could recognize during this experience, but also a weakness. In defining a strength AND weakness, you'll want to show that not everything went smoothly, or that perhaps the outcome was good but could have been greater if there was something else you could have done, or another method you could have employed in getting the result you wanted.

The value in describing such an experience is that the reader can learn more about you, how you make decisions, how you take initiative, how you accept responsibility, how you communicate with others - and how you have impacted those around you, while also being reflective and learning something about yourself. 

This essay questions was modified by Tuck over the last year. The word "collaborative" was added, and "what role you played" was added too. These changes are important I think, and hopefully will encourage you to consider developing a story that shows you are able to work with others in the pursuit of goals. This is an important characteristic of leaders, and is also, to me at least, a determiner of your potential to be successful at Tuck as well.


3. Describe a circumstance in your life in which you faced adversity, failure, or setback. What actions did you take as a result and what did you learn from this experience?

While your reputation may be the result of your accomplishments, your inner strength and character may be a result of your failures.  In this case Tuck is asking for a time when everything wasn't going well for you, what you did as a result, and what you learned from the experience.  Like essay #2, this story may be personal or professional.  In terms of balancing work and non-work topics, you may choose to have one professional and one personal topic between essays 2 and 3, although this is not a hard and fast rule for everyone. 

Most people dislike writing about adversity, failure, or setback experiences for two reasons. 

1) It is hard to come up with a good topic.

Many of my former clients have told me that "they have never experienced failure".  I doubt this to be true, and usually get them to define failure to me to see if they have misinterpreted the word.  In this essay, there is not only failure, but additional options: setbacks and adversity. Let's take a close look at the meaning of each.

Adversity - a situation where someone or something is opposing what you want to do or preventing you from accomplishing what you want to accomplish
Failure - when you are unable to perform to the level others expect of you, and this prevents you from achieving a certain result
Setback - a reversal or check in progress (I took this from here

As can be seen clearly from the definition, there are a lot of choices here. You could write about when a great accomplishment was put at risk at one step along the way.  You could write about a failure where the result was truly negative, but the resulting learning allowed you to achieve something better later on.  You could write about a severe difficulty encountered along the road towards a victory.  The point is to consider all options when brainstorming possible topics. In the end, be sure your story fits one element from the question: adversity, failure, or setback.

2) Even if a good topic is chosen, the first draft of the story usually fails to show any hint of adversity, failure, or setback.

When I read a weak first draft of a failure essay, the weakness can usually be traced to one of a few things:  a) the author uses "we" instead of "I", so it doesn't really look like they themselves failed at anything at all (instead it looks like the anonymous group, not the author of the essay, failed) or b) the author presents a terrific, big failure - but then fails to describe a clear learning from it that is applied later on.  Be sure to avoid both mistakes when choosing your story and writing initial drafts.  Be sure as well to write about yourself - it is okay to have a team story, as long as you personalize elements of the failure, setback or adversity, and are clear about what you learned from it.  


Once you're sure you've got a great topic, tell the story and personalize it as best as you can.  What was the situation, and what was your particular role?  What happened that was not desirable and to what extent was this your responsibility?  In other words, did you fail, or did you encounter adversity or a setback? Be clear about the next steps: how did you react, and what did you do?  Maybe you assessed the situation, or maybe you got advice.  In any case, be clear how you were proactive in turning the situation around.  Show what you did to make a positive outcome, and show also in the end that you are able to reflect by describing what you learned about the experience.


4. (Optional) Please provide any additional insight or information that you have not addressed elsewhere that may be helpful in reviewing your application (e.g., unusual choice of evaluators, weaknesses in academic performance, unexplained job gaps or changes, etc.). Complete this question only if you feel your candidacy is not fully represented by this application.

The example topics offered in this optional essay (unusual choice of evaluators, etc) are all examples of negative elements of your application that you feel may need to be explained.  And to be sure, if you feel your application has such a negative element, you should consider explaining it here.  But beyond this, if you can't think of anything bad that warrants explanation, I'd include another element, something positive, that reveals another strength or uniqueness about you.  Be sure though, as the question says, to not use this optional essay to simply repeat something that appears elsewhere in your application.

Many applicants ask me if it is a bad thing if they have to write here that their current supervisor cannot be their referee because they are self-sponsored and have not yet revealed to the co-workers that they are applying for an MBA. I advise that applicants should never be concerned about such a situation, and they should certainly use this space to mention that. The only thing to keep in mind is that the referees they do choose should still be well-positioned and capable of commenting on their performance as well as their professional/personal growth and skill development. 


5. (Reapplicants) How have you strengthened your candidacy since you last applied? Please reflect on how you have grown personally and professionally.


The key here is growth, and it is important if you were rejected previously that you be able to demonstrate improvement since that time.  Consider what weaknesses existed in your previous application, and what you have done to address them. Make sure those examples of improvement are clearly shown in this essay. Perhaps you took on a role of more significance or with more individual responsibility at work. Maybe you took a course in a subject that you were not strong at, or maybe you got involved in something outside of your work, where you had previously not done much at all. Whatever the case, demonstrate not only the activity, but also what you have learned, and how you have benefitted and grown, from the experience. I always think that the very best examples will be things you have initiated, or set out to do, rather than things that have happened to you.

Finally, you want to demonstrate not only improvement, but also how this improvement has strengthened your candidacy. How do these changes make you a better prospective MBA student? How will these new experiences help you to better contribute to your peers at Tuck? Be clear as to how the changes you have initiated have allowed you to position yourself as someone who can make a difference at Tuck.


John Couke
john.couke@gmail.com



Sunday, July 21, 2013

Kellogg 2013-14 MBA Essay Analysis

What follows are my thoughts and tips on this year's version of the Northwestern Kellogg MBA admissions essay prompts.


Essay 1: What’s the greatest obstacle you’ve overcome (personally or professionally)? 
How has overcoming this obstacle prepared you to achieve success now and in the future? (350 word limit)

There are a few very distinct components to this essay question: (1) an accomplishment story in which you overcame a significant obstacle (2) the transferrable skills or strengths you gained from this experience, (3) how you are using these strengths now, (4) your career direction in the future and (5) how you will utilize those strengths to be successful in accomplishing those future goals.

The problem, of course, is that you only have 350 words to do all that.  The solution is to look at the essay set as a whole and realize that the detail on point 4 (your career direction in the future) can be a quick summary as you'll give more details on your goals in essay 3.

Beyond that, don't be intimidated by the small word count here. Write an initial draft that says everything you want to say, and then as you revise it, focus (a) on eliminating the elements that aren't absolutely necessary or impactful and then (b) look for places where your explanation is over wordy or could be more direct.  This will help you get this story down to the limitation, or at least close to it. 

When deciding the best topic to write about, there are three important decisions to be made. One is whether to choose a personal or professional topic. The answer, I think, lies in the approach you take to the entire set. Ensure you have a balanced approach between work stories and personal stories. If you don't, i.e. if the essay set is too skewed towards professional stories, ask yourself where you could substitute in a personal episode. It could be this essay.

The second decision is to figure out which of your experiences have involved a significant obstacle that you were able to overcome to achieve success. Note the importance of having a story in which you (not the team or others) achieved success. The obstacle should be "big" - i.e. the greatest you've ever faced. Be sure to show how/why in your essay.  

Finally, and perhaps most importantly, you need to choose a story that allows you to demonstrate the acquisition of meaningful and relevant skills. If your obstacle story doesn't have such an outcome, you either need to brainstorm more effectively/strategically, or consider another topic. 



Essay 2: What have been your most significant leadership experiences?  What challenges did you face, and what impact did you have? This is your opportunity to explain how you Think Bravely. (500 word limit)

Leadership experiences is plural so I recommend writing about more than one experience in this essay. Two is ideal, as it may be difficult to put more than that into a single 500 word essay. Two is also ideal, as those who wish to emphasize that their leadership goes beyond their jobs can use one professional and one personal example in developing their answer to this essay.  

Significant experiences with challenges and impacts have two key factors: a) your could learn from them and b) you could make a difference on the people around you by accomplishing something.  I think it necessary to try and show both in the overall essay, and even in possible in each episode you choose to write about. Choose episodes in which you had an impact as a leader, and for each be clear about what you did, the impact of success, and what you learned (about leadership or about yourself) from each.  The goal is to paint a picture of who you are and how you lead today - as the result of your accumulated experiences and learning. Be careful - if the story contains a significant obstacle, you may choose it for essay 1.

The last part of the question references Kellogg's concept of Think Bravely. This appears to mean being able to envision major changes by thinking outside the box, taking the necessary steps towards implementing these changes, and importantly, encouraging/enabling others to join.  Watch this video here. Additionally, here is a brief analysis from Kellogg Dean Sally Blount here

Consider the leadership episodes from this perspective. While it is not advisable to copy the words and feelings from the videos into your leadership experiences in this essay, it is worthwhile to ask yourself if, after reading your stories, you feel that Kellogg would believe that you exemplify these ideals, or are capable of becoming the kind of transformative leader they wish to mould at the school.  Do your experiences help show that you have the potential to make amazing and significant changes in the future? If they don't, you may not be choosing the right ones.



Essay 3:
Part 1: What career/role are you looking to pursue and why?  (250 word limit)
Part 2: Why are Kellogg and the MBA essential to achieving these career goals?  (250 word limit) (Please answer Part 2 in terms of your program choice: One-Year, Two-Year, MMM, JD-MBA).

This - the combination of parts 1 and 2 - forms the standard goals - why MBA - why school essay. In order to prepare to write his essay, or any other goals essay for that matter, you need to deeply consider the following questions:

What are your current strengths and skills?
What are your short-term and long-term goals?
How will those current strengths and skills be useful in achieving those goals?
What additional skills or experiences do you need?
How (with specific examples) can you get these additional skills and experiences at Kellogg?

Your answers to these questions and the alignment that comes as they are put together will become the building blocks of this essay. Note that there is overlap with essay 1. Identifying these points of overlap should help you to develop a consistent message across your essay set and even help you achieve the tight word limit on some essays.

In terms of the goals, be ready to detail clear and specific goals, and why it this a desirable and important move for you. Lastly, to address the why Kellogg part, be specific and give several examples that demonstrate, beyond a doubt, that this school is the ideal destination for you. A strong essay will incorporate examples of classes, extra-curricular activities, and even the "intangibles" such as what you learned from alumni or a school visit.



Additional Information (Optional): If needed, briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (No word limit)

This additional essay is intended to address possibly negative elements of your application.  The content (and decision as to write it or not) should be decided and then developed on an individual basis - but certainly if you have failed a course in university or had a bad term or semester in terms of your GPA, for instance, you'll want to aim to highlight all the great and meaningful things you were doing at that time, or offer up something else as an explanation.

There's no word limit but I doubt most careful writers would exceed the maximum length of the longest essay in the set (500 words) as an absolute maximum limit. 

Many applicants ask me if it is a bad thing if they have to write here that their current supervisor cannot be their referee because they are self-sponsored and have not yet revealed to the co-workers that they are applying for an MBA. I advise that applicants should never be concerned about such a situation, and they should certainly use this space to mention that. The only thing to keep in mind is that the referees they do choose should still be well-positioned and capable of commenting on their performance as well as their professional/personal growth and skill development. 



John Couke
john.couke@gmail.com



CMU Tepper Deadlines and Essays for 2013-14 MBA Admissions

Carnegie Mellon Tepper has released deadlines and essays for those aiming to apply to enter their MBA program in the fall of 2014.

Deadlines:

Round 1
Deadline: 10/7/2013
Notification: 12/16/2013

Round 2
Deadline: 1/2/2014
Notification: 3/24/2014


Round 3
Deadline: 3/15/2014
Notification: 5/15/2014

Note that "international students are encouraged to apply no later than Round 2 to ensure adequate time for the student visa process".



Essays:

Short Answer 1: What is your professional goal immediately following graduation from the Tepper School? (Maximum 250 words)

Short Answer 2: What are your long-term career goals? (Maximum 250 words)

Essay 1: What transferrable skills have you developed that are related to your professional goals outlined in Short Answer 1? Additionally, identify the skills that you will need to develop or enhance. Specifically, how will the Tepper MBA help you develop these skills? (Maximum 500 words)

Essay 2: Describe a defining moment in your life and explain how it shaped you as a person. (Maximum 300 words)

Essay 3: How will your presence in the Tepper MBA program benefit your fellow students? How will you contribute to the school as a student and as an alumnus? (Maximum 300 words)

Optional Essay: Is there anything else that you think we should know as we evaluate your application? (Maximum 500 words)



(John's quick comment: if you are looking for a good essay set to start on as you walk through your goals-transferrable skills-why MBA-why school story, you've found it here.)


Please do take the time to verify this information at Tepper's official admissions pages. The deadlines can be found here and the essay questions here.


John Couke
john.couke@gmail.com