Sunday, June 14, 2015

Stanford MBA Events in Tokyo on July 27 and 28, 2015

Representatives of the Stanford MBA program will be hosting an Information Session in Tokyo on July 27, 2015. They will also be hosting an Information Session titled Women's Perspectives the next day on July 28, 2015. The latter will feature female graduates of the program, and is for any prospective applicant who wishes to attend.

More information on both events can be found here (search for the Japan events). Registration is available here for the July 27 event and here for the July 28 event.

John Couke
john.couke@gmail.com


Friday, June 5, 2015

Brainstorming Contents for the Additional Section of your Resume

(This posting is intended primarily for MBA applicants looking to add interesting contents to the additional section of the resume they'll use in their admissions package, although it should be of general interest to a range of applicants to other programs, as well as those interested in building their resume in general. I've reposted it because a lot of MBA applicants are - or should shortly - begin building their resume for their application.)

I live in Japan, where in some cases people place a stronger emphasis on their career and the company they work for, at the expense of developing strong extra-curricular activities. The work-life balance suffers as a result, and when it comes to the MBA application process, often this means a lot of people with great professional activities, but not a lot to show for outside of work.  This can be a disadvantage.

Why is it important to show extra-curricular activities in your MBA application?

There are many reasons.  One is that this is an effective way to tell a little bit about what you value or find important. After all, if you didn't like the activity or feel you could benefit from it in some way, you wouldn't do it. So your choices here say something about you.

Another reason is that your job, colleagues, clients, responsibilities and accomplishments gained at work won't come with you to b-school.  You'll instead go yourself. And who is this person? Well, once you strip away the career, and everything related to it, what is left over? That is you - at least the non-professional you - and this should be defined at least in some way in your MBA applications.

The final thing to keep in mind is that an imbalanced application - full of work stuff but offering no insight beyond work - can leave you at a serious disadvantage.  No matter how successful you have been, someone else also applying may have achieved the same pinnacle of success, but with interesting extra-curricular activities. This doesn't mean you shouldn't apply - it might not even be true - but it should motivate you to at least consider what activities you can mention. 

What should I do?

From my experience, the longer the list of extra-curricular examples you put in front of someone, the better the chances they'll find something they do outside of work is worthy of inclusion in the additional section of their resume, or in an application essay.  Let's make that list now, and then we can come up with some parameters for evaluating each possible item in order to choose only the strongest and most interesting contents.


The List

1. Volunteer Work

This is ideal if you have such experience.  Two varieties to consider when brainstorming:

a) standard, roll-up-the-sleeves volunteer work
b) volunteer work done through your company

I am mentioning point b) here because many people just consider it work.  But if you have done volunteer work that was organized by your company, it is still volunteer work! So it can be listed.

Note: it is best to avoid listing experiences where all you are doing is contributing money.  


2. Sports

a) team sports can show teamwork

Teamwork is a valuable skill that you will utilize repeatedly in your MBA program.  This is the value in emphasizing your participation in a weekly pick-up basketball game each weekend. Soccer, futsal, baseball - participation in any of these things shows - or at least hints - at the presence of someone who works well in a team. Take the activity to another level if you can - maybe you started-up these pick-up games, and now a lot of people attend regularly, or maybe you are the captain.

b) individual sports or athletic exercise are ok too (like running)

Devotion to a higher goal can also make for an appealing story, even if you are the only one involved. If you run regularly to train for marathons or triathlons, this can be emphasized too.  If applicable, list off the marathons you finished - whether you were in first or last doesn't matter. 


3. Music

If you take clarinet lessons at a school, put it in your resume.  It may not show an accomplishment (although if you have ever performed in front of an audience then you've got one) but it does show an interest that could become an interesting talking point (Why did you decide to start to do this? What is it that you like about playing this instrument?)


4. Cultural Activities

There are numerous examples of things that can count as "cultural activities". The obvious ones include holding black belts in judo or karate, or studying tea ceremony or flower arrangement. Many people here in Japan have such experiences, but don't immediately think of them when putting together their resume.  hence the value of carefully taking stock of your experiences as you draft your resume. These experience can add color to your resume, and so can be included.  

Beyond the few example listed above, there are many other things that can count as cultural activities, such as helping out in your local community summer matsuri (festival). What seems like normal life to you may be interesting or unique to others.


5. International Experience

This can be broken into two sections: living abroad, and traveling abroad.

a) Living abroad. If you have lived abroad, this is worth mentioning in the additional section of the resume. Unless of course it is because of your own working experience or university / post-university educational experience, and then in that case you do not need to mention it in the additional section because it will be in the professional experience or education section.

Note however that those with such overseas experience may have also afforded themselves the time to get involved in extra-curricular or extra-employment activities, and those from working experience can go in the additional section if there is little else to put there. I usually recommend people to include extra-curricular activities earned at school to include them in the same section of the education section that describes those experiences.  

b) Traveling abroad. This can work if it involved some degree of time, like studying English in Australia for two months at an English school. In this case you would not put it ion the education section (because you did not earn a degree from the studies) but you can certainly list it in the additional section. This can also work if you have been to a lot of places.  I've met people that have traveled through 30-40 countries, which is more than most. This kind of experience certainly shows dedication to international travel directly, and may also show some degree of cultural awareness, at least indirectly.


6. Memberships in Associations or Organizations

Especially good if you actually contribute something towards their organizations.  Nonetheless, make a list and when necessary or not entirely understandable, describe the nature of the organization or association to which you belong.


7. Certifications

This is for those who hold some kind of engineering or securities license, or the ability to sell real estate, or something else which allows you to do something.  


8. Academic Publications, Patents, and Presentations

The first word here demonstrates pretty clearly what you're demonstrating: academic experience and ability. This is less important for an MBA application than you may think (separate tests are administered to test these things, and besides you've also got a neat and tidy GPA to summarize all 4 years) but if the content is impressive and (importunely) something you are passionate about talking about, then it may be worthy for inclusion - especially if you have little else to draw upon.


9. Awards

If you have won anything, put it in. Be clear about what you won, when you won it, and the selection criteria.  


10. Fluency in a Third or Fourth Language

This is especially true if the application doesn't ask (though honestly most typically do).  It's not necessary to note in an MBA resume that you speak English, or your native Japanese.  But if you've got a third language ability there that is more than just conversational, and the application doesn't call for this detail, consider it as additional section content.


11. Hobbies

I have intentionally placed this low on the list. For many, their "hobbies" will have already appeared above, as in sports or music.  But beyond this, don't underestimate the value of exploring deeply your hobbies.  Maybe you took a ceramics class with your wife recently - and made stuff you use in your home.  Maybe you then took another lesson, and made more stuff.  This isn't ideal content - but for those with no content, it is content. So keep going to ceramics class, and put it on your resume.


12. Academic Interests

Be careful here, because writing about "reading books" is far from ideal. But, if in your spare time, you have become something of an expert in 14th century Japanese history, then this could be worthy of inclusion, especially if you can discuss the topic coherently and having something worthwhile to say. If, on the other hand, this interest has made you active in some type of group where people gather to study such things, I'd think it better for you to mention membership in this group instead, as that demonstrates more practice building people skills than reading can.


13. Sponsorship

If you have nothing to put in your additional section, and are company-sponsored for your MBA, then this can go in the additional section. I usually recommend it be placed elsewhere, but it is certainly flexible enough in nature to go here too.


Qualifiers to Determine Which Items are Best

Now that you have been able to come up with a long list of possible items, you'll probably recognize pretty quickly that some items have more potential than others. How to ultimately choose? Put each idea you generated to the test using the following 5 criteria. 

a) Is it interesting? This is pretty straight forward I think. Can it be used to add color to an interview? If so great. 

b) Is it active or passive? Doing something is always going to be better than getting something, all other things being equal.  Volunteering time to accomplish something looks better than receiving recognition for donating money, for instance.

c) How committed are you to the activity? It should be something you have devoted time to.  One game of basketball isn't enough to merit inclusion in your resume.  However, if you have played twice per month for 1 year, then it is enough to put in the resume. Along the same lines, a dedicated interest in some activity that started yesterday might not seem very convincing either.

d) How recent is it? Taking saxophone lessons in 2009 will always be better than a local soccer participation award earned in 1994. The former is simply more telling about who you are today - while the latter is describing someone who has changed a lot since that time. Generally speaking, activities from high school and earlier should not be included in the resume for business school if at all possible.  (note: unless you are really young, but even so it had better be a major activity)

e) (for Japanese applicants to b-school in particular!)  International experience. If choosing between two extra-curricular activities, one that has something to do with interacting with foreign cultures might be best. So if you are stuck between describing your love of local onsens, which you've been to 6 times, and your love of climbing mountains in Nepal, which you've also done 6 times, I might recommend the Nepal experience.  Not only is it more international, but it is also more significant, and might also show you in an "active", rather than "passive" way as well. 




When in doubt, or when brainstorming, you should include everything. Later on you can cut out the things that aren't as good when trimming your resume down to one page.

John Couke

Monday, May 18, 2015

2015-16 MBA Admissions Deadlines and Essays: Harvard, Stanford, Yale, MIT, Wharton and Columbia

Thinking of submitting an MBA application later this fall? Top schools are releasing their deadlines and essay prompts earlier than ever, and even though we are only in mid-May, there's a lot of information out there:

MBA admissions deadlines:

Harvard, Stanford, MIT Sloan, Wharton, Columbia J-term, Yale



MBA admissions essay questions:

Harvard, Stanford, MIT Sloan, Columbia

This year, Harvard's deadline is September 9th. Time to get started on that application!

John Couke
john.couke@gmail.com

Sunday, May 10, 2015

Interview with current INSEAD MBA Student

I am pleased to offer the following interview with a current student at INSEAD.


1. After you were admitted, looking back on the way you prepared for the MBA in the spring and summer, is there anything you would change? Anything you would have done more of or less of?

I could have been more open to other options including options outside MBA, although I believe INSEAD is a great choice for me. What really matters should be life after MBA and MBA should not be the only option for most people to move you forward. 


2. What's a typical day in the life of an MBA student in your program?

It depends on periods. For the first four months, students spend time in attending core courses, working with a study group in the daytime, and having parties (doing networking) at night. On weekends, most people travel together to countries nearby (across Asia and Europe). The schedule is really intense during these periods. After that, class schedule becomes more relaxing and students become more serious about life after INSEAD. Some people spend time in starting up their own companies and testing their business, while others spend time on networking for careers and interview preparation. Since we have huge diversity, it completely depends on each student.


3. Can you write a bit about a course that you would recommend future students take?

“Creative Thinking” is the course I personally loved most. There are design students coming from Art Center in California and we develop new product and service ideas together. Please note that this elective is one of few electives only held in the Singapore campus. “Identifying New Business Model” is the also fantastic elective that teaches how to brainstorm/select new ideas from scratch and how to test those ideas. INSEAD is strong in entrepreneurship and students here can take a bunch of great courses that leads them to real entrepreneurship.


4. Have you had the time to get involved in any extra-curricular activities? If so, what ones and what are you doing in them?

There are a lot of things going on, for example I started a consulting project for a social enterprise in Singapore in a team of four students from the consulting club. We discussed their problems with the CEO and conducted some surveys to identify growth opportunities for them. Recently, I am more focusing on getting a job after INSEAD.


5. What have your experiences been like in learning/project teams? 

At INSEAD, a study group for the first four months is assigned from the school and the nationalities and career backgrounds in each team are all different. It is really a valuable experience: some teams would face difficulty in managing team activities because of the diversity and learn a lot from such experiences. In my case, all four other team members are super nice and helpful, and it was always fun to work with them. 


6. Can you share your plans for the summer?

I am just finishing off my MBA (since it is a 10-month program) and might have a summer vacation before going back to the world of business.


7. Looking back, what has been most surprising to you about your MBA life, compared to your original expectations before you enrolled?


Diversity. It was quite difficult to imagine how life goes with friends from over 70 countries. When you talk in a small group, most of time you realise that the nationalities and backgrounds are all different. Since all students understand we are quite different in nature, all of them respect each other and their culture. This is really an amazing culture of INSEAD. 


Thanks for your time and answers to my questions! 

John Couke
john.couke@gmail.com


Thursday, April 30, 2015

Columbia MBA Essays for 2015-16 released

Columbia Business School is first to release their essay prompts for the class of 2018.

With the new questions there is a greater emphasis on the fit you perceive between your objectives and the program. The questions follow below, and they can be found on the CBS admissions website, along with other relevant details on applying to the program.


Essay questions:

Short Answer Question:
What is your immediate post-MBA professional goal? (50 characters maximum)

Essay 1:
Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals going forward, and how will the Columbia MBA help you achieve them? (Maximum 500 words)
Essay 2:
Columbia Business School’s location enables us to bridge theory and practice in multiple ways: through Master Classes, internships, the New York Immersion Seminars, and, most importantly, through a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (Maximum 250 words)
Essay 3:
CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (Maximum 250 words)
Optional Essay:
An optional fourth essay will allow you to discuss any issues that do not fall within the purview of the required essays.

Thursday, April 23, 2015

Interview with a current Cambridge Judge MBA student


I am pleased to offer this interview with a current Cambridge Judge MBA student!



1. After you were admitted, looking back on the way you prepared for the MBA in the spring and summer, is there anything you would change? Anything you would have done more of or less of?

If I had more time to spend before going to the MBA, I would have read many more books about MBA classes written in my native language (Japanese). For instance, I did not know a lot about Strategy and Marketing, so I have sometimes had difficulty in understanding those classes. However, I could have gotten a lot of foundational knowledge by reading textbooks or website advance in Japanese. I therefore think that with getting pre-information about areas that were unfamiliar to me, my understanding could have been deepened. 


2. What's a typical day in the life of an MBA student in your program?

This is not my case, but if you are a job seeker during the program, you should spend at least four days like the case below.

730am Wake-up and breakfast
830am Leave home for campus by bicycle
900am-1230pm Core/ Elective Class 
1230pm-200pm Lunch at college close to campus
200pm-530pm Core/ Elective Class
530pm-700pm Career Session
730pm Formal Dinner
930pm Arrive home

A fifth day can be off if you want, but you can also choose to work on projects outside the program. If you have a chance, you can participate club activities or social communities after classes, too.


3. Can you write a bit about a course that you would recommend future students take?

I would like to recommend Strategic Human Resource as an elective. This is a course about management HR, and we can get a lot of insight for managing an organization from it. The highlight of this class was when we visited one of the biggest finance groups in London. It is like a real case study, but we can feel how a big finance company struggles in terms of management where different cultures exist. I would say the class is sort of mix between practicality and theory of management, but it would be useful for post MBA.


4. Have you had the time to get involved in any extra-curricular activities? If so, what ones and what are you doing in them?

I was involved in one of the university’s sport club activities. This is really important because attending an Oxford match, a Varsity match, is one of the most honorable activities in Oxbridge (Cambridge/Oxford). I actually represented the Cambridge karate first team this February, and won one match. After participating in the match, the people who represented the first team can receive the title of “blue”. This title is the highest honor and enables you to join some societies among blues. I also got the title of blue after competing in the Varsity.


5. What have your experiences been like in learning/project teams? 

One is management of people who have different culture and backgrounds. The other thing is to get in touch with new business areas I have never known. We can experience at least three projects during the course, so I deeply worked with more than 10 people during the program so far. There are many nationalities within teams and different ideas that we worked on during the projects. At first, I found it difficult to work with people from cultures that embrace aggressiveness more than my own, but gradually understood what I should do to manage the team. In addition, I belonged to an agri-tech project and a DNA sequencing project during the programs. Both areas were not familiar to me before coming to Cambridge, but each experience proved to be really valuable. For example, when working for the DNA project, I stayed in Mountain View, California for a month and got in touch with people in Silicon Valley. We succeeded to propose recommendations to the CEO of the company and I felt this was a breakthrough experience for myself.


6. Can you share your plans for the summer?

I am not going to find a job since my company is sponsoring me. I therefore will try to source a summer project. The one I am considering is aiming for French company’s business development since this company would like to expand its network in Japan. It would take one month to finish this project and now I am having conversations with the potential client about the project scope.


7. Looking back, what has been most surprising to you about your MBA life, compared to your original expectations before you enrolled?

I cannot imagine the extent to which Japanese people, including myself, are not able to express their opinions during classes. Even if Japanese students say their opinions, they have difficulty in managing discussions. I think this is because of their lack of training. I would like to encourage people from Japan to speak without hesitation. No risks, no gains.



I'd like to close here with a big thank you to the interviewee for taking time out of his busy schedule to communicate with me.

John Couke
john.couke@gmail.com



Friday, March 6, 2015

Choosing an MBA Program


Your MBA experience might very well be the single most important investment you make in yourself as a professional. Given this, it is important that you spend those 1 or 2 years in the best possible program for you. This means you need to research, compare, and choose the program that offers the best fit for what you need. 

This process is important on two levels:
1) You want to place yourself in the best possible environment.
2) Knowing yourself why your target program is best for you will actually make it a bit easier to get an offer, as you can demonstrate with specific details exactly why it is best for you, and why you will thrive there. Admissions officers like candidates that have obviously done their research, will obviously be happy in their program, and will therefore be happy alumni after they're done.

Selecting the right program means comparing what an MBA program has to offer with the strengths/abilities/experiences you need in order to achieve your goals. There are many resources you can draw upon to help you do this, sand you want to explore them as thoroughly as possible (and as soon as possible - don't wait until the interview when asked Why do you want to attend this school?).

The list that follows below includes some characteristics of MBA programs that demonstrate how programs differ from each other, and can be used to start your own research. 


The Courses

Obviously this is a good initial place to look when considering programs. What do you want to learn, and in particular, in which areas do you hope to be able to do deep dives?  Exploring lists of electives is a good way of seeing which programs offer the education you are looking for.  Moreover, how are the courses organized? If you want to go into HR management post-MBA, it might be wise to study organizational behavior before your internship. Is this possible? What for the banker aiming to go into consulting?  Obviously the MBA offers the typical basket of skills, but will one program make you choose between important electives, where another might allow you to take both? As you consider the ideal courses for you, and even their timing or availability, some programs will rise to the top, while others might eliminate themselves from contention.


Other Academic Opportunities

This section is necessarily broad, because there are so many possibilities to consider.  Here are just two: 
a) Capstone (experiential) programs: are they offered, and if so in the industry or even with a company that will add value to your experience?
b) Overseas trips or study experiences: can you build networks in the places you need to? How much choice do you have in choosing where you might study, and what you might do there?


Clubs and Extra-Curricular Opportunities

What personal goals have you established for your MBA experience? Do you want to be in a place where not only you but your entire family can benefit from the international experience? All programs have some variety of Partners Clubs or events for family members, but further research will help you to find the programs that are ideal for you. What else is important to you? If you desire to be in an Asian Marketing Club, a South American Business Club, or to even create a new club, you'll find quickly that not all programs are created equally.


The Professors

Who will be teaching the programs you wish to attend? Some professors offer benefits over others, such as industry or region-specific experience, a network in a certain field or a research interest in a particular and focused area.  As such, this area of your MBA experience should definitely not be overlooked.


The Characteristics of the Program

Do you value teamwork, or hands-on learning? Again, not all programs are created equal.  Are you interested in learning via case studies or lectures from professors? The difference in the experience here is substantial. Are grades given to project teams, or individual members? How is in-class participation graded?  Are courses graded on curves, with only (for instance) a fixed number of As offered to students? This will define, in many ways, the amount of competition or collaboration between yourself and your classmates. 


The School's Reputation

By this I don't just mean "is the program known for its strength in marketing or finance".  This is of course important, but in addition, does the school have a reputation for helping students change careers? Has its graduates been successful gaining employment in certain industries or functions, or in certain parts of the world? What companies come to recruit on campus? Is the brand or name-recognition of the program high in your own country? If so, it may help to open valuable doors for you. 


The School's Mission

What does the program exist to do? What kind of leaders are they aiming to create? Does this agree with what you want to do in the future, how you see the world, or how you aim to change yourself? 


Atmosphere / Culture and Other Students

This is why it is important to visit campus and talk with alumni of the program. Because without doing both, it is hard for you to truly envision whether this school is where you want to spend the next 1 or 2 years of your life.  How do students interact with each other in class, on campus, and in social events?  All schools attempt to forge bonds amongst members of their student body - but not all bonds are created equal.  In terms of the other students in the program, this is on one hand very obvious, and on the other difficult to figure out.  You may be able to access demographics of previous classes, but you won't know more about your own classmates until you actually choose a program.  


The Location of the Program

This is not about the weather.  Rather, what opportunities does the program have regular access to?  The proximity of a few top Californian MBAs to Silicon Valley is one obvious example, although it should be noted this entrepreneurial region is visited by MBAs from all over the US (let alone other countries too).  What kind of opportunities are you looking for in your MBA, and beyond? If your goal is to land a job in a top Canadian company, than Rotman, Ivey or Schulich might inch closer to the top of your list.  If learning Spanish or French as a third language is of value to you, programs in Spain or France might work better.  If, on the other hand, your goal is to become a specialist in Asian business, a program in China, Singapore, or even Japan might fit best.


For More Reading

I'd suggest looking through my delicious links. I have almost 20,000 of them (!) and the most popular tag is "MBA". Search for the following set of tags: MBA+fit and I'm sure this will put you in the right direction to kick off your research. Add a school name (for instance Booth+MBA+fit or Stanford+MBA+fit) to specify articles for one particular program. 



John Couke